Now present in the heart of Oxford Street: the Aje Pop-up has officially arrived in Selfridges London.
Curated by Co-founders Adrian Norris and Edwina Forest, the fashion house opened its proverbial doors in the Contemporary Studio on Floor 3 of the acclaimed retailer’s London location on July 25th; bringing its distinct aesthetic and uniquely Australian flair to the UK.
Featuring sought-after styles from the recent Pre-Fall ‘Biophilia’ and Fall 22 ‘Provenance’ collections alongside a selection of Aje signatures, the Pop-up celebrates the brand’s vision to bridge the gap between coastal and urban style through effortless essentials and statement occasion pieces crafted with a luxurious sensibility.
Keep reading to enjoy a behind the scenes glimpse of the new Aje Pop-up in Selfridges London.